On May 3, 1913, five California entrepreneurs invested $100 apiece to do something that had never been done before: convert the brine available in the nearby salt ponds of San Francisco Bay into bleach using a sophisticated process of electrolysis, thus founding America's first commercial liquid bleach factory, the Electro-Alkaline Company, now known as The Clorox Company. This cleaning agent, derived almost one hundred years ago from a salt pond, is now a cleaning and disinfecting essential used in homes and in disaster relief efforts throughout the world.

Bleach and Public Health

The world's leading public health agencies recommend bleach as a disinfectant to help control the spread of pathogens that can cause infections and other health threats.

Bleach and the Environment

The majority of Clorox® Regular-Bleach1, concentrated (95-97%) quickly degrades to salt water.

In the News

Clorox introduces new Clorox® Regular-Bleach1, concentrated

What People are Saying

From public health specialists to moms, many rely on Clorox® Regular-Bleach1, concentrated. Also, see what the media are saying about uses of bleach.